About Us


Rude World records, started out as the dream of schoolboy friends – turned CEO’s Steven Vd. Merwe and Rudi Africa. Not quite the “Rocksteady Records” they had planned, but what has emerged is a record label that is as diverse as the signed artists and as fresh as the team behind Steven and Rudi.

Rude World records is a label that has truly invested 110% into their artists and the achievements of the individuals and the team is certainly a testament to that. The label boasts accolades such as national and regional radio singles from ALL signed artists, countless radio interviews and performances, national TV appearances on Hectic-9nine and Expresso, music videos featured on MTV base online, Rolling Stone, single reviews and press interviews in The Cape Argus, Seventeen Magazine, Rolling Stone SA to name but a few.

This is only made possible by the hard work of both the artists as well as the management and all of the labels staff.

Rude World Records is more than just a group of individuals aiming for success in the music industry - it's a family of like-minded and hard-working artists and management striving to push the standards of South African music in all genres and challenge to be the most dominant independent label in CPT as well as South Africa.