Rude World records, started out as the dream of schoolboy friends – turned CEO’s Steven Vd. Merwe and Rudi Africa. Not quite the “Rocksteady Records” they had planned, but what has emerged is a record label that is as diverse as the signed artists and as fresh as the team behind Steven and Rudi.

Rude World records is a label that has truly invested 110% into their artists and the achievements of the individuals and the team is certainly a testament to that. The label boasts accolades such as national and regional radio singles from ALL signed artists, countless radio interviews and performances, national TV appearances on Hectic-9nine and Expresso, music videos featured on MTV base online, Rolling Stone, single reviews and press interviews in The Cape Argus, Seventeen Magazine, Rolling Stone SA to name but a few.

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